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The Department for Education (DfE), in partnership with the Department for Health and Social Care (DHSC) has launched its Start for Life ‘Little Moments Together’ campaign. The campaign aims to educate parents about the importance of brain development in the first five years of a child’s life, and the crucial role they play, with advice and tips from Start for Life.

The more we chat, play and read with our kids, the more we help build their brains. Any time, anywhere, whether at home or out and about, it all adds up.

There’s no need to buy lots of toys or have big days out. Wherever you are, simply chatting back and forth, answering your child’s questions and sharing special moments together all help their brain to grow and develop secure and strong connections. Just what they need to get off to the right start at school.

The Start for Life website Early learning and development - Start for Life - NHS - NHS (www.nhs.uk) is packed with simple ideas from other parents on how to build these little moments into each day. It includes lots of examples of tips and activities for you to do together with your child at different ages, as well as links to find further support in your local area.

A new film has also been released to explain how children’s brains develop during the early years, and the crucial role parents play through all the little moments they spend together with their child. Watch it here https://youtu.be/-x0ueD58bJg?si=OQHm9feagsxBshXP.